Creative Capital Development
Brand Identity & Logo Package — $500
Steps
1. Discovery: 60–90 minute creative session to establish positioning and messaging.
2. Moodboard creation and 3 initial concept sketches.
3. Refine chosen concept into 2–3 final logo variations (primary, stacked, icon).
4. Develop brand color palette, fonts, and usage guidelines.
5. Provide exportable assets (SVG, PNG, EPS) and a one-page brand guide.
Deliverables
• Logo pack, brand guide, and social media avatar set.
Timeline
• 7–14 days.
Client responsibilities
• Timely feedback and decisions during rounds of revision.
Success metrics
• Finalized brand identity, consistent across all client channels.
Artist/Entrepreneur Consultation (1 Hour) — $150
Steps
1. 60-minute strategy session focusing on specific goals (distribution, monetization, branding).
2. Post-session 1-page action plan with prioritized next steps and resource list.
Deliverables
• 1-page strategy roadmap and prioritized task list.
Timeline
• 48 hours to deliver action plan.
Client responsibilities
• Apply recommendations and follow up if desired.
Success metrics
• Clear 30-/90-/180-day plan and next actions.
Trademark & Brand Protection Setup — $1,000
Steps
1. Conduct clearance search and advise on risk.
2. Prepare and file trademark or copyright applications.
3. Recommend ownership structures and licensing terms.
4. Provide cease & desist templates and policing strategy.
Deliverables
• Filing confirmation, brand policing SOP, ownership recommendation.
Timeline
• Filing prep 1–7 days; prosecution per USPTO schedule.
Client responsibilities
• Submit specimen of use when requested; fund any contesting actions.
Success metrics
• Trademark application filed; registration granted when approved.
Content Strategy & Monetization Plan (YouTube, IG, TikTok) — $750
Steps
1. Audience research and content audit.
2. Define content pillars, voice, and KPI targets (engagement, conversions).
3. Build 90-day content calendar with formats, hooks, and CTAs.
4. Monetization map: ad revenue, sponsorships, product sales, membership, merch.
5. Implement funnel outlines (lead magnets → email capture → product).
Deliverables
• Content calendar, monetization map, and channel growth tactics.
Timeline
• 7–14 days.
Client responsibilities
• Produce content or delegate production; follow calendar; measure metrics.
Success metrics
• Improved engagement and revenue per channel within 90 days.
E-Commerce Setup — $1,000-$15,000
Steps
1. Choose platform and plan; register domain if needed.
2. Build storefront (theme, product pages, collections).
3. Configure payment gateways, tax, and shipping rules.
4. Create product listings with SEO optimized descriptions.
5. Set up analytics, email capture, and abandoned cart automation.
6. Test checkout flow and go-live.
Deliverables
• Live e-commerce store, admin training guide, launch checklist.
Timeline
• 7–21 days (depending on product count).
Client responsibilities
• Supply product content, images, and fulfill orders.
Success metrics
• Functional store with successful test orders and initial traffic funnel.
Music or Media Business Setup (Label or Production Co.) — $2,000
Steps
1. Form legal entity (label/production co.), register EIN.
2. Establish publishing and royalty collection setup (ASCAP/BMI/SESAC, SoundExchange).
3. Draft artist agreements, producer splits, and licensing templates.
4. Set distribution paths (digital aggregators, sync licensing).
5. Set up accounting for royalties and revenue share.
Deliverables
• Entity docs, collection registration guidance, template agreements, and distribution plan.
Timeline
• 2–6 weeks.
Client responsibilities
• Provide master files, sign agreements, register works with PROs.
Success metrics
• Ability to distribute, collect royalties, and track revenue streams legally.
"Sharked Up" Creative Accelerator (Full Brand-to-Market Buildout) — $5,000–$10,000
Pre-engagement
1. Deposit + scope statement, deliverables, desired launch date.
Phases
1. Phase 0 — Discovery & Strategy (2 weeks): deep audit, positioning, and project plan.
2. Phase 1 — Brand & Identity (2–3 weeks): brand kit and messaging.
3. Phase 2 — Product & Platform (3–5 weeks): website, store, content assets, legal IP filing.
4. Phase 3 — Monetization & Go-to-Market (2–4 weeks): funnel, paid social plan, launch sequence.
5. Phase 4 — Handover & Growth (ongoing): analytics, optimization, and maintenance retainer options.
Detailed Steps
• Each phase has milestones, approvals, QA, and testing.
• Project management with timelines, resource allocation, and risk register.
Deliverables
• Complete brand system, website, ecommerce, content assets, launch playbook, and 90-day growth plan.
Timeline
• 8–12 weeks typical.
Client responsibilities
• Timely approvals, content provision, and launch funding.
Success metrics
• Launch with functioning revenue streams, initial KPIs met (traffic, conversion rates, sales).
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